Funded by the Canadian International Development Agency
(CIDA)
& the Center for Disease Control and Prevention
(CDC)

Presentations (Spanish)
Introduction
Bryna Brennan
Risk Communication
Technical Session 2
Risk Communication (Continued)
Technical Session 2.2
Theory into Action
Technical Session 3
Institutional Communication
Technical Session 4
The Media
Technical Session 5
Time of Crisis
Technical Session 6

Documents (Spanish)
Agenda
Participant List

Coordinators

• Bryna Brennan, Special Advisor, Social and Media Communication (PAHO)
• Vilma Gutierrez, Communication Specialist (PAHO)

Instructors

• Ines Calderon, Communication Specialist (PAHO - Peru)
• Gustavo Delgado, Communication Specialist (PAHO - Uruguay)
• Vilma Gutiérrez, Communication Specialist (PAHO)

Goals

• Develop participants' skills in risk communication for the preparation and execution of a National Risk Communication Strategy.
• Support the country with a road map that defines the steps to follow and includes an operational plan with concrete actions that are validated (via simulations) to respond to public health emergencies.

Recomendations / Actions to be taken

• Sensitize the Director of Communication of the Ministry of Health on the importance of leading the preparation of a risk communication strategy at the national level, and to guarantee a coordinated response for the containment and the control of the situation.
• Promote the development of a network of communicators of the Ministry of Health in order to share information and experience regarding planning and preparations of local risk communication plans.
• Support the multi-sectoral committee of communication of pandemic influenza in order to widen the focus of its current strategy with the objective of being prepared for any adverse situation that represents a risk to public health
• Work inter-institutionally and inter-sectorally to replicate the trainings to other communicators.