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Participant Countries
- Bolivia, Colombia, Ecuador, Peru, and Venezuela.
Coordinator
- Mrs. Bryna Brennan, Special Advisor, Social and Media Communication (PAHO)
Instructors
- Mrs. Xinia Bustamante, Communicator Specialist in Public Health (PAHO)
- Dr. Alfonso Contreras, Associated Expert (PAHO)
- Mr. Gustavo Delgado, Communicator Specialist in Public Health (PAHO)
- Mrs. Vilma Gutiérrez, Communicator Specialist in Public Health (PAHO)
- Mrs. Maritza Labrana, Journalist, Ministry of Health, Chile
Goals
- Develop and build on skills in crisis and emergency (risk) communication geared toward avian/pandemic influenza planning and preparation.
- Insure that mechanisms exist within National Influenza Preparedness Plans for communicating among agencies, to the media, the public, and to essential partners focusing on prevention and preparation.
- Design culturally appropriate messages for varied publics.
- Ensure that the participants understand the tie among the preparations for pandemic influenza and the International Health Regulations.
Concept
- The communication, creation and distribution of key and unified messages before and during an
influenza pandemic will be an essential part of a coordinated response.
- The PAHO technical cooperation in this sphere aims at succeeding that
communication strategies be included in the National Preparation Plans to cope with an influenza pandemic.
Conclusion
- A cadre of communication officers trained in crisis and emergency (risk) communication strategies and tactics.
- National communication plans critiqued, analyzed and incorporated into the National Influenza Preparedness Plan.
- Mechanisms to put the plans into action and ensure follow up evaluation.
- A regional communicators’ network framework in place to share materials, exchange ideas, and build on best practices.
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